Case study · Spring/Summer 2026

Karen Posner × CPAP.com

April 23 – May 22, 2026 · 4 creatives, 4 angles · Every single one delivered positive ROAS.

866,974

Impressions

341,740

Unique reach

252

Purchases

8.10x

Blended ROAS

$86,910

Purchase value

$10,733

Ad spend

The four creatives

Strongest by revenue

AirSense 11 + Mouth Tape

"The right CPAP setup"

$4,210Spend
9.98xROAS
$42,000Revenue
123Purchases
18.65%Hook rate

Highest ROAS, still scaling

Spring Reset

"A few months ago,"

$1,070Spend
10.42xROAS
$11,200Revenue
28Purchases
12.41%Hook rate

Went viral · 40.3K likes

Intake Nasal Strip

"This little thing made"

$4,550Spend
6.44xROAS
$29,290Revenue
74Purchases
2.15%CTR outbound

Highest hook rate

Summer Break

"My kids noticed,"

$903Spend
4.89xROAS
$4,420Revenue
27Purchases
20.43%Hook rate

Organic bonus

Intake Nasal Strip went viral independently of paid spend

The organic version took off on its own, extending reach far beyond the paid budget.

40,300

Likes

1,400

Comments

2,600

Shares

Campaign summary

Creative	Spend	ROAS	Purchases	Revenue
AirSense 11 + Mouth Tape	$4,210	9.98x	123	$42,000
Spring Reset	$1,070	10.42x	28	$11,200
Intake Nasal Strip	$4,550	6.44x	74	$29,290
Summer Break	$903	4.89x	27	$4,420
Total	$10,733	8.10x	252	$86,910

Key takeaways

Every creative delivered positive ROAS. Three of four exceeded 4.8x.
Spring Reset produced the highest ROAS at 10.42x on the smallest budget.
AirSense 11 drove the most revenue: $42,000 from $4,210 in spend.
Intake Nasal Strip went viral organically, extending reach far beyond paid distribution.
$10,733 in total spend generated $86,910 in purchase value.

★★★★★

"Working with Karen has been one of the easiest, highest-impact creator partnerships I've managed. She delivers on time, brings ideas to the table instead of waiting for direction. Her Mouth Tape ad pulled a 10x ROAS."

Mackenzie DubsUGC and EGC Manager, CPAP.com

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