/* ==========================================================================
   Karen Posner UGC — shared styles
   Editorial / minimal. Playfair Display headlines, DM Sans body, teal accent.
   ========================================================================== */

:root {
  --ink: #1c1b18;
  --ink-soft: #595650;
  --ink-faint: #8c887f;
  --paper: #ffffff;
  --paper-2: #f5f3f1;
  --paper-3: #ebe7e4;
  --line: #e6e1dd;
  --line-strong: #d6d0ca;
  --teal: #c1121f;
  --teal-dark: #8b0e17;
  --teal-tint: #fae8ea;
  --purple: #c1121f;
  --purple-dark: #8b0e17;
  --purple-tint: #fae8ea;
  --star: #c79a3a;

  --maxw: 1180px;
  --gut: clamp(20px, 5vw, 64px);
  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans: "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "DM Mono", ui-monospace, "SF Mono", Menlo, monospace;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

/* ---------- hero split ---------- */
.hero-split { padding-block: clamp(48px, 7vw, 100px); }
.hero-split__inner { display: grid; grid-template-columns: 1fr 380px; gap: clamp(40px, 6vw, 80px); align-items: center; max-width: var(--maxw); margin: 0 auto; padding-inline: var(--gut); }
.hero-split__video .video-slot { width: 100%; max-width: 380px; margin: 0 auto; }
@media (max-width: 900px) {
  .hero-split__inner { grid-template-columns: 1fr; }
  .hero-split__video { order: -1; }
  .hero-split__video .video-slot { max-width: 260px; margin: 0 auto; }
}
@media (max-width: 480px) { .hero-split__video .video-slot { max-width: 200px; } }

/* ---------- brand strip (hero) ---------- */
.brand-strip { margin-top: 36px; padding-top: 28px; border-top: 1px solid var(--line); }
.brand-strip__label { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 14px; }
.brand-strip__logos { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.brand-strip__logos img { display: block; height: 28px !important; width: auto !important; max-width: 100px !important; object-fit: contain; filter: grayscale(100%); opacity: 0.55; transition: opacity .2s, filter .2s; flex-shrink: 0; }
.brand-strip__logos img:hover { opacity: 0.9; filter: none; }
.brandmark__sub { font-size: 11px; font-family: var(--sans); font-weight: 400; color: var(--ink-faint); letter-spacing: .02em; margin-left: 6px; }
.brand-strip__logos img:hover { opacity: 0.9; filter: none; }

/* ---------- layout helpers ---------- */
.wrap { max-width: var(--maxw); margin: 0 auto; padding-inline: var(--gut); }
.section { padding-block: clamp(64px, 9vw, 132px); }
.section--tight { padding-block: clamp(48px, 6vw, 84px); }
.bg-paper-2 { background: var(--paper-2); }
.bg-ink { background: var(--ink); color: #f3f0e9; }

.eyebrow {
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--teal);
  margin: 0 0 18px;
  font-weight: 500;
}
.bg-ink .eyebrow { color: #ff6b6b; }

.section-label {
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-faint);
  margin: 0 0 28px;
  display: flex;
  align-items: center;
  gap: 14px;
}
.section-label::after {
  content: "";
  flex: 1;
  height: 1px;
  background: var(--line);
}

/* ---------- type ---------- */
h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.08; letter-spacing: -0.01em; margin: 0; color: var(--ink); }
.h-hero { font-size: clamp(40px, 6.6vw, 82px); line-height: 1.08; letter-spacing: -0.02em; }
.h-1 { font-size: clamp(30px, 4.4vw, 52px); }
.h-2 { font-size: clamp(26px, 3.4vw, 40px); }
.h-3 { font-size: clamp(21px, 2.4vw, 27px); }
.lead { font-size: clamp(18px, 1.7vw, 21px); line-height: 1.62; color: var(--ink-soft); }
.muted { color: var(--ink-soft); }
.serif-num { font-family: var(--serif); font-weight: 600; letter-spacing: -0.02em; }
p { text-wrap: pretty; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 500;
  text-decoration: none;
  padding: 15px 28px;
  border-radius: 999px;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform .18s ease, background .18s ease, color .18s ease, border-color .18s ease;
  line-height: 1;
}
.btn:hover { transform: translateY(-2px); }
.btn--teal { background: var(--teal); color: #fff; }
.btn--teal:hover { background: var(--teal-dark); }
.btn--purple { background: var(--purple); color: #fff; }
.btn--purple:hover { background: var(--purple-dark); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn--ghost:hover { border-color: var(--ink); }
.btn--light { background: #fff; color: var(--ink); }
.btn--light:hover { background: #f1eee7; }
.btn .arrow { transition: transform .18s ease; }
.btn:hover .arrow { transform: translateX(3px); }

/* ---------- nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 60;
  background: rgba(255,255,255,0.86);
  backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav__inner {
  max-width: var(--maxw); margin: 0 auto;
  padding: 0 var(--gut);
  height: 70px;
  display: flex; align-items: center; justify-content: space-between;
}
.brandmark { display: flex; flex-direction: column; gap: 1px; text-decoration: none; }
.brandmark span:first-child { font-family: var(--serif); font-weight: 600; font-size: 20px; color: var(--ink); letter-spacing: -0.01em; line-height: 1.1; }
.brandmark .dot { color: var(--teal); }
.brandmark__sub { font-size: 10px; font-family: var(--mono); font-weight: 400; color: var(--ink-faint); letter-spacing: .06em; text-transform: uppercase; white-space: nowrap; }
.nav__links { display: flex; align-items: center; gap: 32px; }
.nav__links a {
  text-decoration: none; color: var(--ink-soft); font-size: 15.5px; font-weight: 500;
  transition: color .15s ease; white-space: nowrap;
}
.nav__links a:hover { color: var(--ink); }
.nav__links a.is-active { color: var(--ink); }
.nav__cta { padding: 11px 22px; font-size: 15px; }
.nav__toggle { display: none; background: none; border: none; cursor: pointer; padding: 8px; }
.nav__toggle span { display: block; width: 22px; height: 2px; background: var(--ink); margin: 4px 0; transition: .2s; }

.mobile-menu {
  display: none;
  border-bottom: 1px solid var(--line);
  background: #fff;
  padding: 8px var(--gut) 20px;
}
.mobile-menu a {
  display: block; padding: 12px 0; text-decoration: none; color: var(--ink);
  font-size: 17px; border-bottom: 1px solid var(--line);
}
.mobile-menu.open { display: block; }

@media (max-width: 860px) {
  .nav__links { display: none; }
  .nav__toggle { display: block; }
}

/* ---------- placeholders (photo) ---------- */
.ph {
  position: relative;
  background-color: var(--paper-3);
  background-image: repeating-linear-gradient(
    -45deg, transparent 0 11px, rgba(28,27,24,0.045) 11px 12px);
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  display: flex; align-items: flex-end;
}
.ph::after {
  content: attr(data-label);
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: 0.04em;
  color: var(--ink-faint);
  background: rgba(255,255,255,0.78);
  padding: 7px 11px;
  border-radius: 7px;
  margin: 12px;
  line-height: 1.35;
  max-width: calc(100% - 24px);
}
.ph--portrait { aspect-ratio: 4 / 5; }
.ph--wide { aspect-ratio: 16 / 9; }
.ph--tall { aspect-ratio: 3 / 4; }
.ph--square { aspect-ratio: 1 / 1; }

/* ---------- video slots ---------- */
.video-slot {
  position: relative;
  aspect-ratio: 9 / 16;
  background-color: #1c1b18;
  background-image: repeating-linear-gradient(
    -45deg, transparent 0 13px, rgba(255,255,255,0.04) 13px 14px);
  border-radius: 12px;
  overflow: hidden;
  display: flex; flex-direction: column; justify-content: flex-end;
  cursor: pointer;
  transition: transform .2s ease;
}
.video-slot--wide { aspect-ratio: 16 / 9; }
.video-slot:hover { transform: translateY(-4px); }
.video-slot:hover .play { transform: translate(-50%, -50%) scale(1.08); background: var(--teal); }
.play {
  position: absolute; top: 44%; left: 50%; transform: translate(-50%, -50%);
  width: 54px; height: 54px; border-radius: 999px;
  background: rgba(255,255,255,0.14);
  border: 1px solid rgba(255,255,255,0.4);
  backdrop-filter: blur(4px);
  display: flex; align-items: center; justify-content: center;
  transition: transform .2s ease, background .2s ease;
}
.play::after {
  content: ""; width: 0; height: 0; margin-left: 3px;
  border-left: 13px solid #fff;
  border-top: 8px solid transparent;
  border-bottom: 8px solid transparent;
}
.vmeta {
  position: relative; z-index: 2;
  padding: 14px 14px 16px;
  background: linear-gradient(to top, rgba(0,0,0,0.72), rgba(0,0,0,0));
}
.vmeta .brand { display: block; color: #fff; font-weight: 600; font-size: 14.5px; }
.vmeta .cat { display: block; color: rgba(255,255,255,0.66); font-size: 12px; font-family: var(--mono); letter-spacing: .03em; margin-top: 2px; }
.yt-thumb { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0; }
.video-slot.is-yt .vmeta, .video-slot.is-yt .play { z-index: 2; }
.video-slot iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; z-index: 3; }

/* ---------- stars ---------- */
.stars { display: inline-flex; gap: 3px; color: var(--star); font-size: 15px; letter-spacing: 2px; }

/* ---------- cards ---------- */
.card {
  background: #fff; border: 1px solid var(--line); border-radius: 16px;
  padding: 32px;
}

/* ---------- footer ---------- */
.footer { background: var(--ink); color: #d9d5cc; padding-block: 64px 32px; }
.footer a { color: #d9d5cc; text-decoration: none; }
.footer a:hover { color: #fff; }
.footer__top {
  display: flex; flex-wrap: wrap; gap: 32px; justify-content: space-between;
  align-items: flex-start; padding-bottom: 40px; border-bottom: 1px solid rgba(255,255,255,0.12);
}
.footer__brand { font-family: var(--serif); font-size: 26px; color: #fff; margin-bottom: 6px; }
.footer__tag { font-family: var(--mono); font-size: 12.5px; letter-spacing: .12em; text-transform: uppercase; color: #8e8a80; }
.footer__contact { display: flex; flex-direction: column; gap: 10px; align-items: flex-start; }
.footer__contact .em { font-size: 18px; color: #fff; }
.socials { display: flex; gap: 10px; margin-top: 4px; }
.socials a {
  width: 40px; height: 40px; border-radius: 999px; border: 1px solid rgba(255,255,255,0.2);
  display: flex; align-items: center; justify-content: center; transition: .18s;
}
.socials a:hover { background: #fff; color: var(--ink); border-color: #fff; }
.socials svg { width: 18px; height: 18px; }
.footer__bottom {
  display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between;
  padding-top: 28px; font-size: 13.5px; color: #8e8a80;
}
.footer__bottom a { color: #8e8a80; }
.footer__bottom .links { display: flex; gap: 22px; flex-wrap: wrap; }

/* ---------- stats strip ---------- */
.stat { padding: 36px 28px; border-left: 1px solid var(--line); }
.stat:first-child { border-left: 0; padding-left: 0; }
.stat .serif-num { font-size: clamp(34px, 4vw, 52px); line-height: 1; color: var(--teal); }
.stat p { margin: 12px 0 0; font-size: 14.5px; color: var(--ink-soft); line-height: 1.45; }
@media (max-width: 760px) {
  .stats-strip { grid-template-columns: 1fr 1fr !important; }
  .stat { border-left: 0; border-top: 1px solid var(--line); padding: 28px 0; }
  .stat:first-child, .stat:nth-child(2) { border-top: 0; }
  .stat:nth-child(odd) { padding-right: 16px; }
}

/* ---------- callout (why it works) ---------- */
.callout {
  margin-top: 40px;
  border-left: 3px solid var(--teal);
  background: #fff;
  padding: 28px 32px;
  border-radius: 0 14px 14px 0;
}
.callout p { margin: 0; color: var(--ink-soft); font-size: 16.5px; line-height: 1.7; }

/* ---------- about facts ---------- */
.facts { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 28px; }
.facts li { display: flex; align-items: center; gap: 12px; font-size: 16px; color: var(--ink); }
.tick { flex: 0 0 auto; width: 20px; height: 20px; border-radius: 999px; background: var(--teal-tint); position: relative; }
.tick::after { content: ""; position: absolute; left: 6px; top: 5px; width: 5px; height: 9px; border: solid var(--teal); border-width: 0 2px 2px 0; transform: rotate(45deg); }
@media (max-width: 680px) {
  .about { grid-template-columns: 1fr !important; }
  .facts { grid-template-columns: 1fr; }
}

/* ---------- testimonials ---------- */
.testi { display: flex; flex-direction: column; }
.testi blockquote { font-family: var(--serif); font-size: 19px; line-height: 1.5; margin: 14px 0 20px; color: var(--ink); font-weight: 500; }
.testi .byline { margin-top: auto; display: flex; flex-direction: column; gap: 2px; }
.testi .byline strong { font-size: 15.5px; }
.testi .byline span { font-size: 13.5px; color: var(--ink-faint); font-family: var(--mono); }
.testi-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 24px; }
.testi--mackenzie { grid-column: span 3; display: flex !important; flex-direction: row !important; gap: 24px; align-items: flex-start; }
.testi__photo { flex: 0 0 auto; width: 80px; height: 80px; border-radius: 999px; overflow: hidden; border: 3px solid var(--teal-tint); }
.testi__photo img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 860px) { .testi-grid { grid-template-columns: 1fr 1fr; } .testi--mackenzie { grid-column: span 2; } }
@media (max-width: 560px) { .testi-grid { grid-template-columns: 1fr !important; } .testi--mackenzie { grid-column: span 1 !important; flex-direction: column !important; } }

/* ---------- case study teaser ---------- */
.cs-teaser {
  display: grid; grid-template-columns: 1.3fr 1fr;
  text-decoration: none; color: inherit;
  border: 1px solid var(--line); border-radius: 20px; overflow: hidden;
  transition: border-color .2s ease, transform .2s ease;
}
.cs-teaser:hover { border-color: var(--teal); transform: translateY(-3px); }
.cs-teaser__body { padding: clamp(32px, 4vw, 52px); }
.cs-teaser__metrics { background: var(--ink); color: #f3f0e9; padding: clamp(32px, 4vw, 52px); display: flex; flex-direction: column; justify-content: center; gap: 28px; }
.cs-teaser__metrics .serif-num { font-size: 34px; color: #ff6b6b; line-height: 1; }
.cs-teaser__metrics span { display: block; font-size: 13.5px; color: rgba(255,255,255,0.6); font-family: var(--mono); letter-spacing: .04em; margin-top: 6px; }
@media (max-width: 760px) { .cs-teaser { grid-template-columns: 1fr; } }

/* ---------- portfolio grid ---------- */
.portfolio-grid { grid-template-columns: repeat(5, 1fr); gap: 16px; }
@media (max-width: 980px) { .portfolio-grid { grid-template-columns: repeat(4, 1fr); } }
@media (max-width: 760px) { .portfolio-grid { grid-template-columns: repeat(3, 1fr); } .trio { grid-template-columns: 1fr 1fr !important; } }
@media (max-width: 480px) { .portfolio-grid { grid-template-columns: repeat(2, 1fr); } }

/* ---------- accordion (UGC ideas) ---------- */
.accordion { border-top: 1px solid var(--line-strong); }
.acc-item { border-bottom: 1px solid var(--line-strong); }
.acc-head {
  width: 100%; background: none; border: 0; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 20px;
  padding: 26px 4px; text-align: left; font-family: var(--serif); font-size: clamp(20px, 2.4vw, 28px); color: var(--ink); font-weight: 600;
}
.acc-head:hover { color: var(--teal); }
.acc-plus { flex: 0 0 auto; width: 30px; height: 30px; position: relative; }
.acc-plus::before, .acc-plus::after { content: ""; position: absolute; background: var(--teal); border-radius: 2px; transition: transform .25s ease; }
.acc-plus::before { left: 50%; top: 4px; width: 2px; height: 22px; transform: translateX(-50%); }
.acc-plus::after { top: 50%; left: 4px; height: 2px; width: 22px; transform: translateY(-50%); }
.acc-item.open .acc-plus::before { transform: translateX(-50%) scaleY(0); }
.acc-body { overflow: hidden; }
.acc-body__inner { overflow: hidden; max-height: 0; }
.acc-item.open .acc-body__inner { max-height: none; }
.idea-layout { display: grid; grid-template-columns: 300px 1fr; gap: clamp(28px, 4vw, 52px); padding: 8px 0 40px; align-items: start; }
.idea-video { width: 300px; max-width: 100%; }
.idea-concepts__label { font-family: var(--mono); font-size: 12.5px; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-faint); margin: 4px 0 22px; }
.concept-list { list-style: none; margin: 0; padding: 0; counter-reset: c; display: grid; gap: 16px; }
.concept-list li { counter-increment: c; position: relative; padding-left: 42px; }
.concept-list li::before { content: counter(c); position: absolute; left: 0; top: 0; width: 28px; height: 28px; border-radius: 999px; background: var(--teal-tint); color: var(--teal); font-family: var(--serif); font-weight: 600; font-size: 14px; display: flex; align-items: center; justify-content: center; }
.concept-list strong { display: block; font-size: 16.5px; color: var(--ink); font-weight: 600; }
.concept-list span { display: block; font-size: 14.5px; color: var(--ink-soft); font-style: italic; margin-top: 2px; }
@media (max-width: 720px) {
  .idea-layout { grid-template-columns: 1fr; }
  .idea-video { width: 100%; max-width: 320px; margin: 0 auto; }
}
.idea-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; padding: 4px 0 32px; }
.idea-slot { }
.idea-slot .video-slot { margin-bottom: 12px; }
.idea-slot h4 { font-family: var(--sans); font-size: 14.5px; font-weight: 600; margin: 0 0 4px; color: var(--ink); }
.idea-slot p { margin: 0; font-size: 13px; color: var(--ink-soft); font-style: italic; line-height: 1.4; }
@media (max-width: 900px) { .idea-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 560px) { .idea-grid { grid-template-columns: repeat(2, 1fr); } }

/* ---------- pricing ---------- */
.intro-offer {
  display: grid; grid-template-columns: auto 1fr; gap: clamp(24px, 4vw, 56px); align-items: center;
  background: var(--teal); color: #fff; border-radius: 18px; padding: clamp(28px, 3.4vw, 44px);
}
.intro-offer__price { display: flex; flex-direction: column; gap: 8px; }
.intro-offer__price .serif-num { font-size: clamp(44px, 6vw, 68px); line-height: 1; }
.intro-offer__price .tag { font-family: var(--mono); font-size: 12.5px; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,0.85); }
.intro-offer p { margin: 0; font-size: 16.5px; line-height: 1.6; color: rgba(255,255,255,0.92); }
@media (max-width: 640px) { .intro-offer { grid-template-columns: 1fr; } }

.price-card { display: flex; flex-direction: column; gap: 12px; }
.price-card h3 { margin-bottom: 2px; }
.price { display: flex; align-items: baseline; gap: 8px; }
.price .serif-num { font-size: 40px; line-height: 1; color: var(--ink); }
.price .per { font-size: 13px; color: var(--ink-faint); font-family: var(--mono); }
.price-card .muted { font-size: 15px; line-height: 1.5; }
.features { list-style: none; margin: 18px 0 0; padding: 20px 0 0; border-top: 1px solid var(--line); display: grid; gap: 11px; }
.features li { position: relative; padding-left: 26px; font-size: 15px; color: var(--ink); }
.features li::before { content: ""; position: absolute; left: 2px; top: 7px; width: 5px; height: 9px; border: solid var(--teal); border-width: 0 2px 2px 0; transform: rotate(45deg); }
.price-card--feature { border: 2px solid var(--teal); position: relative; box-shadow: 0 18px 50px -28px rgba(193,18,31,0.5); }
.badge { position: absolute; top: -13px; left: 50%; transform: translateX(-50%); background: var(--teal); color: #fff; font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; padding: 6px 14px; border-radius: 999px; white-space: nowrap; }
.price-grid { grid-template-columns: repeat(3, 1fr); align-items: stretch; }
.price-grid .price-card { height: 100%; }
.price-grid .features { margin-top: auto; }
@media (max-width: 860px) { .price-grid { grid-template-columns: 1fr; } }

/* ---------- final cta ---------- */
.final-cta { text-align: center; display: flex; flex-direction: column; align-items: center; padding-block: clamp(20px, 4vw, 48px); }

/* ---------- case study: metric grid ---------- */
.metric-grid { display: grid; grid-template-columns: repeat(6, 1fr); border: 1px solid var(--line); border-radius: 16px; overflow: hidden; }
.metric { padding: 28px 20px; border-right: 1px solid var(--line); }
.metric:last-child { border-right: 0; }
.metric .serif-num { font-size: clamp(24px, 2.4vw, 32px); color: var(--teal); line-height: 1; }
.metric span { display: block; margin-top: 8px; font-size: 12.5px; color: var(--ink-soft); font-family: var(--mono); letter-spacing: .02em; line-height: 1.3; }
@media (max-width: 860px) { .metric-grid { grid-template-columns: repeat(3, 1fr); } .metric:nth-child(3) { border-right: 0; } .metric:nth-child(-n+3) { border-bottom: 1px solid var(--line); } }
@media (max-width: 520px) { .metric-grid { grid-template-columns: repeat(2, 1fr); } .metric { border-right: 1px solid var(--line); } .metric:nth-child(odd) { border-right: 1px solid var(--line); } .metric:nth-child(even) { border-right: 0; } .metric:nth-child(-n+4) { border-bottom: 1px solid var(--line); } }

/* ---------- creative cards (case study) ---------- */
.creative__top { display: flex; gap: 18px; margin-bottom: 22px; }
.creative__meta { padding: 20px 0 4px; }
.creative__meta h3 { margin: 8px 0 4px; }
.cs-screenshot { display: block; width: calc(100% + 64px); margin: -32px -32px 0; border-radius: 14px 14px 0 0; max-width: none; }
.badge-soft { display: inline-block; font-family: var(--mono); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; color: var(--teal); background: var(--teal-tint); padding: 5px 11px; border-radius: 999px; }
.hook { margin: 8px 0 0; font-size: 14.5px; color: var(--ink-faint); font-style: italic; }
.cmetrics { list-style: none; margin: 0; padding: 20px 0 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: repeat(5, 1fr); gap: 8px; }
.cmetrics li { display: flex; flex-direction: column; gap: 4px; }
.cmetrics b { font-family: var(--serif); font-size: 19px; font-weight: 600; color: var(--ink); }
.cmetrics span { font-size: 11px; color: var(--ink-faint); font-family: var(--mono); letter-spacing: .02em; }
@media (max-width: 760px) { .creative-grid { grid-template-columns: 1fr !important; } }

/* ---------- organic stats ---------- */
.organic-stats { display: flex; flex-wrap: wrap; gap: clamp(32px, 6vw, 80px); margin-top: 40px; }
.organic-stats .serif-num { font-size: clamp(34px, 4.4vw, 52px); color: #ff6b6b; line-height: 1; }
.organic-stats span { display: block; margin-top: 8px; font-size: 13px; color: rgba(243,240,233,0.6); font-family: var(--mono); letter-spacing: .04em; }

/* ---------- data table ---------- */
.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 14px; }
.data-table { width: 100%; border-collapse: collapse; min-width: 540px; }
.data-table th { text-align: left; font-family: var(--mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-faint); font-weight: 500; padding: 16px 20px; border-bottom: 1px solid var(--line); }
.data-table th + th, .data-table td + td { text-align: right; }
.data-table td { padding: 16px 20px; border-bottom: 1px solid var(--line); font-size: 15.5px; }
.data-table tbody tr:last-child td { border-bottom: 0; }
.data-table .total td { font-weight: 600; background: var(--paper-2); font-family: var(--serif); font-size: 16.5px; }

/* ---------- takeaways ---------- */
.takeaways { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.takeaways li { position: relative; padding-left: 34px; font-size: 17px; color: var(--ink); line-height: 1.55; }
.takeaways li::before { content: ""; position: absolute; left: 0; top: 8px; width: 18px; height: 18px; border-radius: 999px; background: var(--teal-tint); }
.takeaways li::after { content: ""; position: absolute; left: 6px; top: 12px; width: 5px; height: 9px; border: solid var(--teal); border-width: 0 2px 2px 0; transform: rotate(45deg); }

/* ---------- big quote ---------- */
.big-quote { font-family: var(--serif); font-size: clamp(22px, 2.8vw, 31px); line-height: 1.42; font-weight: 500; color: var(--ink); margin: 0; }
.big-quote + .byline { display: flex; flex-direction: column; gap: 3px; }
.big-quote + .byline strong { font-size: 16px; }
.big-quote + .byline span { font-size: 13.5px; color: var(--ink-faint); font-family: var(--mono); }

/* ---------- for creators ---------- */
.pain-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.pain { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 30px; }
.pain q { display: block; font-family: var(--serif); font-size: 20px; font-weight: 600; line-height: 1.35; color: var(--ink); font-style: italic; quotes: '"' '"'; }
.pain p { margin: 16px 0 0; color: var(--ink-soft); font-size: 15.5px; }
@media (max-width: 820px) { .pain-grid { grid-template-columns: 1fr; } }

.svc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.svc { border: 1px solid var(--line); border-radius: 16px; padding: 30px; background: #fff; }
.svc h3 { font-family: var(--serif); font-size: 22px; margin-bottom: 12px; }
.svc p { margin: 0; color: var(--ink-soft); font-size: 15.5px; }
.svc__num { font-family: var(--mono); font-size: 12.5px; color: var(--purple); letter-spacing: .08em; }
@media (max-width: 620px) { .svc-grid { grid-template-columns: 1fr; } }

.purple-band { background: var(--purple-tint); border-radius: 18px; padding: clamp(28px, 4vw, 44px); display: flex; flex-wrap: wrap; gap: 24px; align-items: center; justify-content: space-between; }
.purple-band p { margin: 0; max-width: 620px; color: var(--ink); font-size: 16.5px; }
.purple-band .rate { font-family: var(--serif); font-weight: 600; color: var(--purple); }

.vlogo { position: absolute; top: 10px; left: 10px; z-index: 3; background: rgba(255,255,255,0.93); border-radius: 8px; padding: 6px 10px; max-width: 110px; max-height: 46px; display: flex; align-items: center; justify-content: center; backdrop-filter: blur(6px); transition: opacity 0.3s ease; }
.vlogo img { max-width: 90px; max-height: 32px; width: auto; height: auto; object-fit: contain; display: block; mix-blend-mode: multiply; }
.video-slot.playing .vlogo { opacity: 0; pointer-events: none; }

/* ---------- utilities ---------- */
.grid { display: grid; gap: 24px; }

/* ---------- comprehensive mobile ---------- */
@media (max-width: 760px) {
  .grid[style*="1fr 1fr"] { grid-template-columns: 1fr !important; }
  .grid[style*="repeat(3"] { grid-template-columns: 1fr 1fr !important; }
  .about { grid-template-columns: 1fr !important; }
  .cs-teaser { grid-template-columns: 1fr !important; }
  .creative-grid { grid-template-columns: 1fr !important; }
  .cs-screenshot { width: calc(100% + 40px); margin: -20px -20px 0; }
  .card.creative { padding: 20px !important; }
  .cmetrics { grid-template-columns: repeat(3, 1fr) !important; }
}
@media (max-width: 480px) {
  .grid[style*="repeat(3"] { grid-template-columns: 1fr !important; }
  .stat { padding: 20px 0; }
  .price-grid { grid-template-columns: 1fr !important; }
  .price-card--feature { margin-top: 0; }
  .intro-offer { grid-template-columns: 1fr !important; }
  .footer__top { flex-direction: column; }
  .footer__bottom { flex-direction: column; gap: 10px; }
  .pain-grid { grid-template-columns: 1fr !important; }
  .svc-grid { grid-template-columns: 1fr !important; }
  .portfolio-grid { grid-template-columns: repeat(2, 1fr) !important; }
  .testi-grid { grid-template-columns: 1fr !important; }
  .testi--mackenzie { grid-column: 1 !important; flex-direction: column !important; }
  .h-hero { font-size: clamp(34px, 9vw, 52px); }
  .acc-head { font-size: 19px; }
  .idea-layout { grid-template-columns: 1fr !important; }
  .section { padding-block: clamp(40px, 7vw, 80px); }
  .data-table th, .data-table td { padding: 12px 14px; font-size: 13.5px; }
}
.center { text-align: center; }
.mx-auto { margin-inline: auto; }
.stack-sm > * + * { margin-top: 14px; }
.divider { height: 1px; background: var(--line); border: 0; margin: 0; }
.photo { display: block; width: 100%; object-fit: cover; background: var(--paper-3); }